Syllabs

Media

Since 2007, Syllabs has been helping media outlets with their editorial strategies through two complementary solutions: generating local news and driving traffic to existing content. Since covering the elections in 2015 with Le Monde (a world first), Syllabs has become the go-to solution for French media groups with automated content generation projects. The information we produce complements the work of journalists, freeing them of the need to produce repetitive, factual content, while raising the profile of existing editorial content (through automated landing pages, article linking and tagging).

Helping media meet the challenges of digitalization

Regularity

Recurrent topics (weekly and/or daily) to create fresh local coverage
Visibility

Content integrating keywords and landing pages to optimize your search engine rankings
Traffic

Attractive local information to attract new readers
Retention

Semantic links and tags to grab your readers’ attention and promote all your content

Generating new content
- Newsfeed on specific topics to build a flow of hyperlocal information.
- Daily, weekly or monthly content for regular practical information.
- Numerous possible columns: cultural events, weather, pollution, earthquake news, stock market prices, and more.
- Tailored development in line with our clients’ needs.
Driving traffic to existing content
- Tagging (controlled or uncontrolled) of your new and archived articles.
- Automatic linking between articles or through new landing pages.
- Adaptive semantic analysis to group and cross-reference articles on the same topic.
Supporting subsidized R&D projects
- The Syllabs team works closely alongside you to create convincing content for your ambitious projects.
- Since 2015, 15 subsidized projects won representing €3 million in R&D for our clients.